This 1947 Andrews Liver Salt ad proclaiming “EXCUSE ME . . . Inner Cleanliness comes first” is the fourth installment in our “Odd Ads of the Past” series. It makes its way into History By Zim’s series mainly because the product description reads…umm… a bit descriptive.
THERE’S NO SECRET about her cheerful well-being – it is Inner Cleanliness with Andrews. FIRST: Andrews refreshes the mouth and helps to clean the tougue. NEXT: Antacid in action, Andrews settles the stomach, corrects digestive upsets. THEN: Andrews tones up the liver and checks biliousness. FINALLY: To complete your Inner Cleanliness Andrews gently clears the bowels, relieves constipation and purifies the blood. Family size tin 2/-.
This English product is still available but with a better advertising pitch - “Fast and effective relief for an upset stomach.”