People wearing totem pole costumes during Seattle’s Potlatch Parade on July 18, 1912.
The Potlatch Parade was part of the Golden Potlatch (or Potlatch Days) festivities. These festivities occurred from 1911-1914 and 1935-1941. The annual festival was created after the successful Alaska-Yukon-Pacific Exposition in 1909. Seattle officials believed an annual festival would keep the city in the public eye.