In this advertisement by the American Telephone and Telegraph Company, a woman is depicted doing a yoga headstand and talking on the telephone to another woman (inset) in the same pose. The tagline “Reach out. Reach out and touch someone” is shown on the bottom with additional text that read:
Feeling fit, and all’s right with the world? Then how about spreading that sunshine to a faraway friend? You can bet your leotards a simple phone call will really brighten her day. So get in touch. That phone call can keep a faraway friend close. Reach out and touch someone who’s waiting to share your day.
I’m still a little confused about the “Reach out and touch someone” phrase. It just sounds a little creepy….