Margaret Gorman (the first “Miss America“) presenting the wooden loving-cup to “Miss” Alexandria, winner of the Advertising Club’s “beauty” contest, held at the Raleigh on September 20, 1921. According to The Washington Herald, “In business life pretty “Miss” Alexandia is Sylvan Oppenheimer. “Miss Congress Heights,” the young “lady” with the rolling pin, is Allan De Ford. The debonair “Miss” Georgetown is Sidney Selinger and the charming young lady with the raven locks, “Miss Four-and-a-Half Street,” is none other than Paul Heller.”
The contest took place at the Raleigh Hotel by the Advertising Club. The contestants represented different parts of Washington, D.C. and they “intended to challenge The Washington Herald beauty choice.” Dressed in the trendiest ladies attire, the contestants were ‘judged’ by their response to why they believed they deserved the beauty prize.