In these 1950s Halloween-themed advertisements, Old Gold Cigarettes is trying to downplay the effects smoking has on one’s health.
The photo above is from 1950 and states, “We don’t try to scare you with medical claims…Old Gold cures just one thing…The World’s Best Tobacco.” It looks like even the pumpkin wants nothing to do with the smoke!
This advertisement ran in 1953 with the tagline “Scare claims fool no one so… Trust Old Gold for a TREAT instead of a TREATMENT.” Additionally, it goes on to explain some things about health issues associated with smoking:
“Until you try King Size OLD GOLDS, you’ll never know how wonderful a King Size cigarette can taste. We’re tobacco men…not medicine men. OLD GOLD cures just one thing: the world’s best tobacco…to bring you some famous OLD Gold Blend in both Regular and King Size!”
One thing even OLD GOLD can not cure? Lung cancer.