For those of you who find bathing your babies a tiresome chore, I’m sorry to inform you that your Admiral Radio will be of little help. In this World War II advertisement by Admiral Radio, the company tries to calm the rumors or false misconceptions about the advancement of radios in post-war United States.
“NO . . . YOUR POST-WAR ADMIRAL RADIO won’t bathe the Baby!” the 1944 advertisement in Collier’s exclaims before explaining to consumers that, while a machine may not be able to bathe a child, war inventions will translate nicely into peacetime innovations:
Many extravagant claims have been made for the wonders to be performed by radio after the war. But, in spite of vast progress made, many of these are more fantasy than fact. But you can be sure that all refinements and improvements, made practical by the needs of war, will be found in your new and better peacetime.
If anything, this somewhat creepy advertisement indicates that in the midst of World War II, people were not only looking forward to peacetime but, also, to an age of consumerism.