This 1942 Old Gold advertisement shows “Junior” arriving home from school and appears to have been fighting. While the mother is obviously distraught, the father calms her down with Old Gold cigarettes because “When Junior’s fighting rates a scold . . . Why be Irritated? Light an Old Gold” – the rhyming tagline states. The smaller print expands on the idea that Old Gold is the best.
You’ll like the four friendly extras Old Gold gives you for greater smoking pleasure! First: moisture-guarding Apple “Honey” – for luxurious freshness. Then world-renowned tobaccos – blended with exacting care. Add that perfect touch – imported Latakia tobacco – for rare delicacy of flavor . . . and lastly the crisp whiteness of superfine cigarette paper made form virgin pure flax! Good reasons for going around with Old Gold – starting today!
The advertisement was illustrated by Dorothy Monet (1919-2010), one of a small handful of female advertisement illustrators of the time.