This advertisement for Chubbettes appeared in the August 20, 1956 issue of LIFE. I’m sure this clothing line DEFINITELY helped with a young girl’s body image. “She can have a tummy . . . and still look yummy!” I’m not sure what girl really wants to look “yummy” but, according to the advertisement, Chubbettes could do just that. And so much more!
Is your daughter on the plump side? She can and should look as pretty as her slim friends. And she will . . . if you dress her in Chubbettes. Send her back to school in the slenderizing magic of a Chubbette wardrobe . . . dresses, skirts, blouses and slacks cleverly designed to minimize extra pounds.
They would also include “Pounds and Personality” with a requested catalog. Wow what a great bonus! How else would a parent know how to parent ‘chubby girls’ without the free booklet on advice “about nicknames, her place in the home, active play, diet, appearance, etc.”? AND “Pounds and Personality” was written by a female doctor too so it must have included sound advice.
After a quick search, there were very few results for Chubbettes so, it would seem, it did not last too long. Which is a shame since the brand “designed to make girls 6 to 16 look slimmer.” What did society and ‘chubby girls’ do without such a demoralizing brand?!