The third entry in the “Odd Ads of the Past” series is a bit different from the previous two. These advertisements ran in the 1980s and would hardly be considered “the Past.” Since they featured Chuck Norris and a new jean with a hidden “gusset” I could NOT pass up posting it!
Chuck Norris’ Action Jeans are described in the advertisements as the following:
Developed by Chuck Norris for stunt fighting in action movies. These great looking western style jeans have a unique hidden gusset* which allows greater movement without binding or ripping.
I bet these were perfect for the everyday person or martial artist who walked around roundhouse kicking people….
*I did not know what a “gusset” was but according to Wikipedia it is “a triangular or rhomboid piece of fabric inserted into a seam to add breadth or reduce stress from tight-fitting clothing.”