An audience in formal attire and 3D glasses watches the premiere screening of film ‘Bwana Devil,’ directed by Arch Oboler, the 1st full-length, color 3D (aka ‘Natural Vision’) motion picture, at the Paramount Theater, Hollywood, California, November 26, 1952.
In an effort to entice people back into the theaters, 3-D movies, or as it was called back then – ‘Natural Vision 3-D,’ were created. Since television became increasingly popular, movie attendance sharply declined. “Bwana Devil” is considered to be the first full-length, color movie to use Natural Vision 3-D. While the critics disliked the movie, it was a huge commercial success and sparked the first 3-D craze in motion pictures.